Dabur meswak is fluoride-free toothpaste this makes it completely safe for your familys use it has a pure extract of rare miswak herb (salvadora persica) which is also known as the toothbrush tree. it is known for providing oral care to humanity for ages. potent miswak extract is scientifically proven to give ayurvedic a3 protection: antibacterial - protects your teeth from harmful germs and bacteria. anti-inflammatory - prevents inflammation of gums oral cavity. astringent tightens gum-grip dabur meswak provides complete oral care: fights tartar plaque, protection from cavities, fights tooth decay, fights germs bacteria, gingival protection removes malodour. the awesome mouthfeel of dabur meswak is its unique signature which the loyal users of this amazing toothpaste always vouch for.