SANTOOR- THE SECRET OF YOUNGER LOOKING SKIN IN INDIA. Sandal and Turmeric have been an essential part of the Indian woman’s skin care regimen for centuries. The tradition of Haldi uptans was an integral part of the bride’s wedding preparation- to make her skin look fairer and younger. Chandan was used to enhance a woman’s skin- making it smoother and more beautiful. But these traditional beauty treatments were too long and time-consuming for the busy Indian women to follow on a daily basis. With the passage of time these uptans became rituals reserved only for special occasions. So there was an opportunity to combine these traditional beauty treatments into one convenient form. In 1986, Wipro brought these two traditional ingredients together ........and Santoor was born. Santoor gave the Indian woman, nature’s traditional goodness at a popular price. Targeted at the middle class housewife, Santoor combined the natural goodness of two ingredients that she had grown up with - now for the first time in a convenient soap. In the next two decades Santoor became the third largest selling popular soap in India. During this time Santoor steadily became synonymous with younger looking skin. An image enhanced by a series of extremely catchy advertisements, where the protagonist, a married woman was often mistaken for a college girl. Through the years the Santoor woman became both irresistible and aspirational for every Indian woman.