Colgate Total Charcoal is anti-cavity and anti-gingivitis toothpaste, which deep cleans for a superior oral health. The toothpaste effectively fights germ build-up for superior deep clean vs. regular fluoride toothpaste. It helps reduce the formation of plaque and tartar above the gum line when used regularly. The unique clinically proven formula creates an anti-germ barrier and protects 100% of the surfaces of mouth including teeth, tongue, cheeks and gums. Colgate Total Charcoal Toothpaste works like a protective shield around your teeth and gums fighting germs non-stop for 12 hours, even after drinking and eating. Colgate is Indiabs No. 1 brand recommended by dentists and offers unique oral hygiene solutions to ensure complete protection against germs and plaque build-up.